JR Vezain is a former professional rodeo bareback rider and the founder of Spur Your Way Out, an organization focused on mental health and suicide prevention in western and agricultural communities. His work centers on reaching individuals in industries where mental health challenges are often overlooked and encouraging conversations that lead to support and action.

Following a career-ending rodeo injury, JR experienced firsthand the physical and mental challenges that can come with major life transitions. That experience led him to shift his focus from competing in rodeo to helping others navigate adversity and build resilience in their own lives.

Through Spur Your Way Out, JR travels across the country speaking with students, producers, and community members about mental health, personal responsibility, and the importance of staying connected. His approach is direct, practical, and grounded in real-life experience, making his message especially relevant to rural audiences.

In addition to speaking, JR works with organizations and partners to expand access to mental health resources and support systems. His goal is to help individuals recognize when they need support, take action, and know they are not alone in facing life’s challenges.